AUDI Q3 IN :03
July 2019
3D Design, Animation
While interning at Scholar, I got to work on a social media campaign for the AUDI Q3. We were free to go ape-sh*** and design as many styles as possible. Here’s a montage of those final pieces.
Lead Designer: Madison Ellis
Senior Producer: Bridgette Spalding
Designers: Jina Kwon, Gretel Cummings, Tomo Beddie, Will Burkart, Sam
Button, Liam Elias, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley
2D Animators: Gretel Cummings, Madison Kelly, Sam Button
3D Generalists: Tomo Beddie, Will Burkart, Thomas Choi, Liam Elias,
Wu Hyun Lew, Jeffery JIP Jeong, Anthony Maiuri, David Rowley
Agency: M/H VCCP
CREDITS:
Design & Animation: Scholar
Creative Director: Will Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Associate Creative Director: Macauley Johnson
Editorial: Scholar
Assistant Editor: Dominic Strazulo
Client: Audi of America
SOFTWARE
Cinema 4D, Octane, After Effects
DESIGN EXPLORATION
ANIMATION
The tunnel in this scene was created using the same technique used in VJ Loops
Orange frame designed by Liam Elias.
THE AUDICORN
The Audicorn was originally intented to stay internal. It seemed completely off brand for Audi. However the client, said “f*** it why not.” and it ended up on their instagram.
It quickly became one of the most popular posts. Audi took it a step further and used it as inspiration for Halloween.
